At PrimeIT, Business Unit Managers (BUs) play a strategic role that goes far beyond team management. They are the architects of the company’s operations, responsible for identifying business opportunities, setting priorities, delegating tasks according to each team member’s profile, and ensuring that objectives translate into tangible results. If teams are the engine of the business, the BUs are the engine of the strategy.

There are five Business Unit Managers at PrimeIT, each responsible for their own team: Michael Morgado, Humberto Afonso, José Trigoso, Filipe Monterroso, and Sofia Coelho.

 

The Role of a Business Unit Manager

Being a Business Unit Manager at PrimeIT means having a broad strategic vision and taking responsibility for business growth. Meritocracy is one of the core pillars of the role: “It’s a career built on meritocracy. What you do, and the quality and effort you put into your work, are directly linked to your results and your career progression.” – Michael Morgado

Success requires ambition, a focus on concrete objectives, and resilience. Each BU’s success depends on its ability to lead and innovate — and it is precisely this autonomy and responsibility that make the role both challenging and highly rewarding.

The position also offers a global view of the IT market, numerous networking opportunities, and clear paths for progression, including the possibility of opening a new office or eventually attaining top positions within the company.

 

Individuality of Each Business Unit

PrimeIT is structured into five Business Units to provide each team with more autonomy, allowing them to operate like small companies within the company. Each unit manages clients, priorities, and processes independently while remaining aligned with the company’s overall vision. Every Business Unit has its own DNA, with distinct clients and working methods – but what truly differentiates each unit?

 

Michael Morgado

Michael Morgado summarises his management philosophy in four words: “maximum freedom, maximum responsibility.” In his unit, every team member has the autonomy to make decisions, test new approaches, and take ownership of their results.

This model promotes maturity, critical thinking, and proactive behaviour, while encouraging technical specialisation: each IT Recruiter focuses on specific IT areas, ensuring stronger technical expertise, accurate background validation, and more effective communication with clients and consultants.

The priority is “quality over quantity”. Client management involves regular, close interactions, including bi-weekly follow-ups and in-person visits. Team cohesion is reinforced through weekly lunches and internal mini-challenges that combine recognition and motivation: rewards can include a Friday afternoon off, a day working outside the office, or team-building activities.

José Trigoso

José Trigoso highlights the importance of balancing long-term vision with immediate results. His unit works with concrete data, adjusting strategies to market variations.

He values dedication and proximity with both clients and the team: “We encourage active participation from all members, including clients and partners.”

Formal meetings are complemented by informal interactions, such as lunches or coffee breaks, which make engagement more personal. Brainstorming sessions and off-site team-building activities also strengthen group spirit.

Humberto Afonso

For Humberto Afonso, the differentiating factor lies in the link between strategy and execution. His team sets clear objectives, measures results, and shares knowledge openly, anticipating challenges and identifying opportunities.

Client engagement is also close and regular, with strategic checkpoints and insights contributed by consultants day-to-day. Internally, team lunches and off-site gatherings are encouraged to strengthen bonds: “I believe team cohesion is essential for collective success.”

Filipe Monterroso

Filipe Monterroso focuses on “freedom, flexibility, and team autonomy”. He avoids micromanagement and ensures that everyone takes ownership of their work, fostering a sense of accomplishment at the end of the day.

Most clients are international, and they receive close support, with in-person visits whenever possible and consistent weekly contact, creating a true spirit of collaboration. Team dynamics are natural and organic, reinforced by lunches, social events, and conversations that strengthen relationships and create a motivating, family-like environment.

Sofia Coelho

Sofia Coelho emphasises trust and autonomy as central to her management style. By understanding each team member and their work in depth, she sets clear goals while allowing space for creativity and learning through mistakes.

Client engagement is close, whether in person or via calls, ensuring continuous feedback and involving the team in aligning solutions. The team’s freedom allows managers to build unique client relationships. Team activities are diverse and organic: padel games, after-work events, foosball tournaments, dinners, and charity walks, all reinforcing cohesion and motivation.

 

Each Business Unit reflects the personality of its leader and team, operating autonomously but interconnected: “We have two meetings a week for strategic alignment to ensure all BUs are on the same page.” – Filipe Monterroso

Together, they form a structure that combines individuality, responsibility, and collaboration, transforming five distinct teams into a single force that drives PrimeIT’s growth.

 

Impact on PrimeIT’s Growth

For Business Unit Managers, success is measured not just in numbers but also by their impact on PrimeIT. When asked about the biggest challenges and goals for the company’s growth in the coming years, all share the same vision: to consolidate PrimeIT as a national and international IT consulting reference and position it as one of the best places to work.

In short, our Business Unit Managers are much more than team leaders: they are strategists, entrepreneurs, and engines of company growth. With autonomy to make decisions, a global view of the IT market, and the responsibility to inspire and develop their teams, BUs prove that strategy and people go hand in hand in shaping PrimeIT’s future.